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Tired of using attractive stick thin models to hang its clothes off, discount retailer Prickmark has gone back to basics with its new 'Face of 2006'. In a break with recent tradition of using 6 packs and clear skin to sell cheap acrylic jumpers, Prickmark has gone back to the knitting catalogues of the early 1970's and has revived the 'stiff as a board' look that resulted in many happy hours of knitting Arran sweaters that were destined for the loft.

Ex-pat hunk Steve 'Austin' Crowe carries that 'twat' look almost perfectly - a look which is surely destined to bring the 50+ set swarming back into Prickmark for all of their manmade multiples*

* (minimum purchase 6 blouses or 12 pairs of tights for a fiver)

Please - no thieving or offensive phone calls to head office.